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Frozen in Time, Joint Launches New Global Campaign for Amazon Prime

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The spots will air on TV and cinema across the US, UK, Germany & Austria

Frozen in Time, Joint Launches New Global Campaign for Amazon Prime

The latest campaign from Amazon Prime showcases the multiple benefits included in one Prime membership. Because as well as fast and free shipping on millions of items which Prime are so famously known for, every Prime membership includes many more benefits, that includes entertainment with Prime Video and Prime Music and access to exclusive services such as try before you buy with Prime Wardrobe.

We see in each of the 3 spots the many different feelings of joy Prime brings to different people through its wide ranging benefits. Whether that’s Prime Video for a date night or delivery on some headphones.

Directed by Fredrik Bäckar all the films are captured as frozen moments in time.

“Best Friends” is a story of a couple’s romantic night in leaving their dog in need of distraction.

“Rock Out” shows a family home mid band practise whilst a Dad seeks some peace.

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Client: Amazon


Agency: Joint

Director: Fredrik Bäckar

Production Company: Believe


Media Agency: Rufus/Initiative

Sound design: Factory

Post Production

Post-Production: The Mill

Edit House: Whitehouse Post

Genres: In-camera effects, Visual VFX, Storytelling

Categories: Home Appliances, TVs

Joint, Tue, 17 Sep 2019 10:49:34 GMT