From Twitch to Your Home: Uber Eats Delivers Streamers' Food in Real Time

Last week saw the end of the first season of Disaster Chefs in Spain with a grand finale sponsored by Uber Eats.

The finale was streamed on Ibai Llanos' Twitch profile - one of world's Top 10 Twitch streamers.

During the event, Uber Eats served up one of the most surprising parts of the night with an experiential initiative created and developed by LOLA MullenLowe Madrid. They ambitiously deLIVEred six meals prepared by the streamers of Disaster Chefs live while being streamed in real time for the first time in delivery history.

During the live broadcast, more than 2.6 million people were able to follow the delivery of the dish cooked by Kiko Rivera and Telmo Trenado to Marcelo, an Uber Eats user who went viral on social networks for his surprising reaction.

Ricardo Pabón, marketing director of Uber Eats in Southern Europe, said: "We are obsessed with always surprising our users and bringing them the most exclusive experiences through our apps. We want them to know that anything is possible with Uber and Uber Eats. At Disaster Chefs, we have been able to go one step further, deLIVEring the first order from Twitch to your home in real-time."

Tomás Ostiglia, executive creative Director at LOLA MullenLowe Madrid, comments: "Commercial communication by relevantly uploading powerful content on the platforms where your brands' target audience spends the most time is the future of advertising."

Uber Eats announced its sponsorship of Disaster Chefs as part of its commitment to digital communication channels, such as Twitch, which are becoming increasingly popular among audiences of all ages. Through this collaboration, Uber's deLIVEry platform is betting on the entertainment industry, aligning itself with its greatest content creator, Ibai Llanos.