From Screen to Table, Roza Thailand Co-creates the Most Sought after Sizzling, Secret Sauce for Netflix’s Smash Hit Movie ‘Hunger’

Ever wished you could replicate the taste but don’t know how? Well Roza, Thailand’s No.1 Sauce and canned food company, did exactly that. In partnership with Wunderman Thompson Thailand and Netflix Thailand, Roza co-created the world’s first film-to-kitchen sauce. The infamous "Cry Baby" noodles is Chef Aoy's family secret recipe from Netflix's biggest Thai film called Hunger, now an instant sauce to satisfy cravings in every home.

The smash hit film from Netflix tells the story of Aoy who runs her family’s battered stir-fried noodles restaurant. One day, she receives an invitation to join team Hunger, Thailand's No.1 luxury chef's table team led by famous Chef Paul. The film is a battle between two worlds: Fine dining VS. Street food. The rich and the poor.

The movie gained epic attention on social media and became No.1 in Thailand and 3rd trending in the world overnight.

The most heated conversation on social media surrounds Chef Aoy‘s family secret recipe, the “cry baby stir-fried noodle” that plays a big part in the film. As the film hit massive success, people in Thailand started the hunt for Aoy’s stir fried noodle’s secret ingredient that was never revealed until now…

So we serve them what they craved for.

This Roza Chef@Home special sauce was co-created with famous chefs and Roza’s professional R&D team where every detail of the sauce is re-created. From its complex flavours to the smoky wok aroma, everyone can get that perfect dish that is the heart of the film on your plate.

Khun Suwit Wangpattanamongkol, Marketing Director of Hi-Q Food Product Co Ltd says: “Roza Chef@Home Hunger sauce is a co-creation with Netflix to provide cooking convenience to consumers. With just one bottle of Roza Chef@Home, everybody can be a chef at home as we believe that gathering for mealtimes is the most valuable time for families. Our purpose at Roza is to be the food solutions company who fulfills the happiness of families. Having the opportunity to work with Netflix in this Hunger movie has been an enriching brand collaboration with this fresh and exciting concept. The output is a powerful one.”