From #partygate to #reallygate: Isobel Goes Behind the Scenes of Latest Campaign

UK online greeting card marketplace thortful recently launched a tongue in cheek reactionary campaign following complaints about the screechy repetitive delivery of their really really really really really really thortful line, in their new radio advertising. 

The new campaign, voiced by thortful founder and CEO Andy Pearce, acknowledges the complaints, and promises to launch an independent investigation into the amount of ‘reallys’ used. Using familiar language, he claims this report will not be redacted, but is not able to comment further until the findings of the investigation are published.  

What's the formula for good challenger brand advertising? And who can do the best dolphin impression? A chat between thortful's Pip Heywood & isobel's Rob Fletcher, about the new thortful #reallyreallyreallythortful campaign...