Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

FrieslandCampina Selects Lowe and Partners

Hires, Wins & Business 225 Add to collection

Agency appointed to lead work on dairy producer's youth brands

FrieslandCampina Selects Lowe and Partners

FrieslandCampina, one of the world’s largest dairy based products makers, has announced the selection of Lowe and Partners as creative agency for their youth based brands across the region. This appointment is being made without a pitch, for the entire region. Work will be led from Lowe’s regional offices in Singapore.
 

AJ. van Triest, Category Director - DBB, FrieslandCampina AMEA Pte Ltd, says: “Youth markets are an ambitious growth area for us in the region. And our search for an agency network that brought the best of the region with a unique view of its youth, ended with Lowe and Partners. They possess a distinct quality to think regional and land local with work that impressed my team and me.”

 
Rupen Desai, Regional President, Lowe Asia-Pacific, adds: “We are privileged to be partnering an amazing set of clients at FrieslandCampina. They have ambition to create path-breaking work on their brands and thus this was a great meeting of minds. Marketing to youth is always a challenge, but I am confident that together we can create exceptional work that results in substantive growth.”

 
FrieslandCampina AMEA Pte Ltd was established in Singapore in 2012 by The Netherlands’ FrieslandCampina Group as a base for the company’s growth across Asia.
 
Lowe handles local, regional, and global brands from its offices in Singapore.
 

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
MullenLowe Singapore, Wed, 15 Jan 2014 11:29:02 GMT