Wed, 23 Dec 2020 10:33:06 GMT
As the UK prepares to enter 2021, British bank TSB has launched a new advertising campaign created by McCann London, starring David Schwimmer who encourages the nation to achieve personal financial confidence and get the most out of life. The films were produced by Biscuit and shot by world-leading comedy director Jeff Low.
The launch supports a new brand purpose developed by TSB around the idea that money confidence helps build life confidence. The new McCann work marks a departure for TSB, as they shift away from using animation in their advertising for the first time since the 1980s. Following nine months of global pandemic, a new 'real-world' lens uses empathy and humour to help them communicate more effectively with customers.
Shot in October, just before the UK’s second lockdown, the films show David travelling around the UK in a camper-style van, celebrating the things that bring British people joy, and interacting with the people he meets, with varying degrees of success. The much-loved Anglophile has a long history with the UK, enabling him to view our idiosyncrasies with a quirky empathetic eye.
From flexible loans to their new Spend and Save Account, each film highlights one of TSB’s market-leading products. While the AV campaign is supported by OOH and online work celebrating those 'Life Made More' moments that a little financial confidence can afford. All creative was written and art directed by Ben Buswell and Jo Griffin, with support from Richard Holmes and Simon Lotze, while the media was handled by the7stars.
David gained worldwide recognition in the sitcom 'Friends', was nominated for his second Emmy for his role in 'American Crime Story: The People vs. O.J. Simpson', and most recently stars in the Sky TV comedy series 'INTELLIGENCE', for which he also served as executive producer.
David said: “I’ve always loved British humour. So when TSB approached me, I jumped at the chance to celebrate ‘life made more’ and the idiosyncratic pursuits of Brits everywhere.”
“It has been great working with David Schwimmer." commented Pete Markey, CMO of TSB. "He brings a real warmth, personality and humour to the work – helping to bring the whole concept of ‘Life Made More’ to life.”
Alexei Berwitz and Rob Webster, CDs at McCann London, added: “David Schwimmer is one of the world’s best loved comedy actors and the amount he brought to this project was immense. We’re delighted to see the new brand platform finally come together and hope everyone enjoys seeing the work just as much as we enjoyed making it.”
Categories: Banking, FinanceMcCann London, Wed, 23 Dec 2020 10:33:06 GMT