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Creative in association withGear Seven
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FRIEND's Paul Herrmann Takes You on a Cyber Exploration of Versace Jeans Couture's AW/22 Collection

07/10/2022
Production Company
London, UK
218
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Director shoots feverishly glib film in collaboration with Dazed Studio

FRIEND's inimitable Paul Herrmann collaborates once more with Versace and Dazed with his feverishly glib film to launch the Versace Jeans Couture AW/22 collection.

Online only film developed in collaboration with Dazed Studio is a cyber-exploration of VJC’s newest collection, as styled by Allegra Versace herself.

The fashion megalith synonymous with '90s grandeur undergoes a cyber reimagining from Herrmann who captures that universal feeling of excitement before a big night out with your pals. Overlaying HTML texts between our starry-eyed heroes getting together and getting dolled up encapsulates this unparalleled anticipation on the nose. Some feelings never seem to change; neither do the clothes.

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