Tue, 25 May 2021 09:57:03 GMT
Friends with Benefits exists to offer the world a window to creators that we respect and admire. Born out of collaboration it is a curated, culturally relevant and experimental athenaeum of artists that can work singularly or together, in part or on whole on projects to bring good ideas to life in mesmerising and unexpected ways. It’s a transient space that you should always check in on. And you really should.
The ethos behind Friends with Benefits has always been to work with artists Friends Electric love, good people and ‘friends'…to us, constantly evolving and being around great art is the way we can be most satisfied as creative people. And along with Friends Electric's main roster it treads the tightrope of commerce and art perfectly, which is the ultimate goal in the industry right?
To influence a commercial idea to a point of artistic merit.
Friends with Benefits also wanted to create a safe space for artists through which it can support those who are underrepresented in their careers, and it’ll do this through creative and production support as well as general career advice and exposure - help with personal projects and other commissions. Not everyone wants to be bound by contracts and that’s becoming more and more prevalent - so let’s help them and give them a platform. It’s important to Friends elctrc that the next generation of artists are offered a way in.
Let’s support and nurture fresh talent and offer them an opportunity to build their portfolio to connect with brands, labels, clients and other artists alike. Friends with Benefits will pull it all together creatively, manage it, produce it and filter it all under the watchful eye of Friends Electric. (Enter a large eye in back of frame).
Friends with Benefits are constantly being asked to solve creative problems. It's constantly working with great people outside its main roster so it makes perfect makes sense to embrace that and push them forward. Let’s help grow and incubate artists, to us it feels right to have their talents represented in some way… And Friends with Benefits offer you lucky, lucky people… the opportunity to help build them and take them to the stratosphere or to a socially distanced silent rave or take them for a walk with your City Narwhal who’s probably less excited about the walk than you are.
Friends with Benefits already has great creative successes with this kind of mixed-artist approach having worked with Google, Three (48), John Grant and Sheba to name a few and its super excited to push this further.
So just have a look. Have a little look-see into a new little world and just…just enjoy it for a moment. Welcome to the window.
BARNEY RICHARD EP FE LONDON: “There’s obviously a natural beauty to collaboration - the unseen crew that create behind the scenes, the unsung heroes of execution and ideas and we wanted to go one step further to inviting people to be a part of it. There’s so much great talent out there that needs a voice in my opinion. I feel it’s a natural evolution to embrace it and hopefully it will continue to grow and morph and influence along the way in whatever guise it sees fit.”
Belinda Blacklock EP FE LA: “One of the things that was really important when we started FE was to collaborate with different artists in whatever medium that might be. The artists we have chosen for FWB have an amazing array of personal art projects that we feel will translate into commercial success. I love working with new talent and having interesting and out of the box options for our clients.”
Check it out here.