ROOF was recently selected by Paris-based graphic and motion design company NAKED to help them develop an exciting and innovative project involving 45 eight-second bumpers for TF1, in just 5 months. NAKED worked closely with ROOF to imagine original and captivating bumpers, evolving around the notion of surprise and mechanisms. ROOF’s quality of 3d work, reliability and dynamism made them perfectly suited partners to assist NAKED in this challenge. Each bumper depicts a vibrant and extremely precise detailed 3D animation of a mechanical world and the variations of themes seem to be nearly endless. From bumper cars to elaborate alarm clock stereo systems to a volcano with a giant espresso pot inside, these surprising and innovative bumpers show the surreal imaginations of the creative team and their passion for outstanding quality broadcast work.
Thriving on the spirit of collaboration, the ROOF creative team had worked entirely through the cloud, using a pipeline built with tools like Podio.com and Amazon that enabled them to produce in a new and efficient way. These collaboration tools enabled them to share ideas and techniques in real-time with trusted talents across the globe. The TF1 campaign also demonstrates Roof’s ability to create large scale creative campaigns while maintaining quality.