Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Fridays for Future Social Campaign Launches for Climate Change Awareness

The Sustainability Channel 458 Add to collection

The campaign was spearheaded by FF Los Angeles to spotlight the impact of climate change

Fridays for Future Social Campaign Launches for Climate Change Awareness
Despite scientific evidence, decades of diplomatic summits and repeated calls for action, some people still do not believe that climate change is real, and impacting us today. However, it seems that more people are willing to accept that change is afoot when confronted with it at a local level. 

Fridays For Future, the international movement of climate strikers led by Swedish activist Greta Thunberg, is launching a social campaign to raise public awareness about local warming. Leveraging the fact that more people seem to care when the impacts are felt closer to home, Fridays for Future is bringing awareness to climate change’s local impact and empowering people to act within their own communities. In order to achieve this, the organisation is launching a local tourism campaign developed in partnership with FF Los Angeles (the creative agency founded by Fred & Farid) that reimagines how vintage tourism posters from across the globe would look under today's climate change realities. 

Over the past two decades, the growing impact of climate change has become undeniable to both seasoned scientists as well as casual observers. The intensification of fires, hurricanes, tornadoes, floods and droughts can all be tied back to the warming of both the air and ocean. These new realities can have an astounding array of consequences for billions of people around the globe, as well as harm the planet’s biodiversity. Humanity’s future existence likely hinges on our ability to take action to address climate change, and Fridays for Future hopes that awareness of the local impact will drive people to make changes.

This campaign is being launched and showcased across multiple social channels. 
view more - The Sustainability Channel
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Agency: FF Los Angeles

Client: Fridays For Future

Title of ad: Local Warming

Chief Creative Officers: Fred & Farid

Agency Supervisor: Jules Chaffiotte

Creative Director: Chelsea Steiger

Art Director & Illustrator: Radouane Guissi

Categories: Awareness, Corporate, Social and PSAs

FRED & FARID, Thu, 19 Dec 2019 10:20:09 GMT