Wavemaker has retained its place on the Media Strategy and Planning roster for the Government under the new Campaign Solutions 2 agreement. This is a testament to the agency’s strong relationships with, and unrivalled understanding of, its clients. This has helped Wavemaker deliver incredibly powerful work across every single brief, creating campaigns that make people take action.
Wavemaker has also secured a place on the End to End Campaign Solutions roster of the same agreement. This has been made possible by the freuds with Wavemaker consortium, uniting a diverse group of specialists across all areas of marketing and communication to offer more agility and flexible working practices. It brings combined expertise in managing multi-million-pound campaigns; dovetailing Wavemaker's forensic audience analysis, unparalleled access to beta tech solutions and evaluation expertise with freuds’ exciting and meaningful creative executions.
This innovative partnership is built on proven success of the two agencies working together on, and successfully delivering, government multi-channel campaigns in paid, owned and earned channels for public sector clients.
As the UK Government resets post-Covid-19, this original and unique partnership will deliver a modern, future-looking model unseen previously with agency partners. This unique new approach is born out of a unified ethos and philosophy when it comes to delivering exceptional campaigns, believing in effectiveness and outcomes, rather than traditional models of communications or marketing. freuds and Wavemaker always think citizen-first and build data-fuelled solutions to raise awareness, shift perception and, ultimately, change behaviour.