Tue, 02 Oct 2018 21:28:09 GMT
Freshworks, a global leader in customer engagement software took over Salesforce’s biggest conference of the year, Dreamforce 2018, with a massive “#Failsforce” blimp and marching band spreading the message that it’s time for companies to replace their bloated SaaS CRM solutions with refreshingly simple customer engagement software.
Dreamforce brings over 170,000 thought leaders, industry pioneers and IT professionals to San Francisco. This year, attendees had eyes on Freshworks. News of the blimp flooded social media resulting in pictures and posts celebrating the risky manoeuvre.
The blimp and on-the-ground activations were all a part of Freshworks’ 'Hit Refresh' campaign created by Oakland-based agency Funworks. The entire campaign was conceived in one of Funworks’ improv-inspired collaborative workshops which have been profiled by everyone from The New York Times to Forbes.
In addition to the eye-catching stunts at Dreamforce the 'Hit Refresh' campaign includes OOH (billboards, airport banners, bus wraps), digital ads, radio, and online video.
Media Agency: Ways and Means
Animation Company: Tendril
“Failsforce” Event Activations: GroundSwell Group
Website Design: Pineapple
Creative Agency: Funworks
Chief Creative Officer: Craig Mangan
Art Director: Candace Faircloth
Copywriter: Scott Menzie
Producer: Heather Schumacher, Felicia Glover
CEO: Paul Charney
Chief Creative Architect: Kenny White
Senior Art Director: Paul Foulkes
Senior Copywriter: Quentin Shuldiner
Designer: Alysa Norman Triest
Account Director: Britt Packhouz
Account Coordinator: Jodi Naglie
Senior Copywriters: Quentin Shuldiner, Dan Rollmen
Genres: Comedy, People
Categories: Business Services, Business SoftwareLore, Tue, 02 Oct 2018 21:28:09 GMT