Freshworks, a global leader in customer engagement software took over Salesforce’s biggest conference of the year, Dreamforce 2018, with a massive “#Failsforce” blimp and marching band spreading the message that it’s time for companies to replace their bloated SaaS CRM solutions with refreshingly simple customer engagement software. 

Dreamforce brings over 170,000 thought leaders, industry pioneers and IT professionals to San Francisco. This year, attendees had eyes on Freshworks. News of the blimp flooded social media resulting in pictures and posts celebrating the risky manoeuvre.

The blimp and on-the-ground activations were all a part of Freshworks’ 'Hit Refresh' campaign created by Oakland-based agency Funworks. The entire campaign was conceived in one of Funworks’ improv-inspired collaborative workshops which have been profiled by everyone from The New York Times to Forbes. 

In addition to the eye-catching stunts at Dreamforce the 'Hit Refresh' campaign includes OOH (billboards, airport banners, bus wraps), digital ads, radio, and online video.