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Freshworks Takes to the Streets and Skies with 360 Campaign from Funworks

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'Hit Refresh' includes OOH, digital, radio and a 'gate-crashing' #Failsforce blimp at Dreamforce 2018

Freshworks Takes to the Streets and Skies with 360 Campaign from Funworks

Freshworks, a global leader in customer engagement software took over Salesforce’s biggest conference of the year, Dreamforce 2018, with a massive “#Failsforce” blimp and marching band spreading the message that it’s time for companies to replace their bloated SaaS CRM solutions with refreshingly simple customer engagement software. 

Dreamforce brings over 170,000 thought leaders, industry pioneers and IT professionals to San Francisco. This year, attendees had eyes on Freshworks. News of the blimp flooded social media resulting in pictures and posts celebrating the risky manoeuvre.

The blimp and on-the-ground activations were all a part of Freshworks’ 'Hit Refresh' campaign created by Oakland-based agency Funworks. The entire campaign was conceived in one of Funworks’ improv-inspired collaborative workshops which have been profiled by everyone from The New York Times to Forbes. 

In addition to the eye-catching stunts at Dreamforce the 'Hit Refresh' campaign includes OOH (billboards, airport banners, bus wraps), digital ads, radio, and online video.

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Media Agency

Media Agency: Ways and Means


Animation Company: Tendril


“Failsforce” Event Activations: GroundSwell Group

Website Design: Pineapple

Creative Agency

Creative Agency: Funworks

Chief Creative Officer: Craig Mangan

Art Director: Candace Faircloth

Copywriter: Scott Menzie

Producer: Heather Schumacher, Felicia Glover

CEO: Paul Charney

Chief Creative Architect: Kenny White

Senior Art Director: Paul Foulkes

Senior Copywriter: Quentin Shuldiner

Designer: Alysa Norman Triest

Account Director: Britt Packhouz

Account Coordinator: Jodi Naglie

Senior Copywriters: Quentin Shuldiner, Dan Rollmen


Advertiser: Freshworks

Brand: Freshworks

Genres: Comedy, People

Categories: Business Services, Business Software

Lore, Tue, 02 Oct 2018 21:28:09 GMT