Fresh Film’s Tyllie Barbosa was director and DOP for the latest campaign for the USA cheese brand Borden Melts. All footage was shot in Tyllie’s studio in Chicago.
Borden are the ‘ultimate melting cheese’ so Tyllie’s challenge was to capture the gooey creamy quality of melting cheese on camera and show its versatility within different recipes.
The campaign shows the perfect creamy melting quality of four varieties of cheese each with their own dedicated film: American, Swiss, Pepper Jack and Cheddar.