International production company Fresh Film has shared its recent work for the Japanese hair care brand Lux. The print and digital campaign features Hollywood actor Scarlett Johansson, with whom the brand has collaborated with in recent years.
The radiant stills coincide with a live action commercial that is now airing.
Fresh Film worked with photographer Dennis Leupold to capture the star of Avengers: Endgame in Los Angeles for agency Wunderman Thompson, Singapore. The behind the scenes stills are to be used in digital campaigns, while shots of Scarlett Johansson shall feature as part of a print campaign.