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Fresh Campaign from Real California Milk Reminds Us to Enjoy Breakfast Again

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​The milk brand's integrated campaign was made in collaboration with creative agency Deutsch LA and production shop SMUGGLER

Fresh Campaign from Real California Milk Reminds Us to Enjoy Breakfast Again

Research surrounding stay-at-home orders has shown that more people are reintroducing at-home breakfast into their daily routines. With dairy at the heart of key breakfast items such as cereal, buttered toast and yogurt, Deutsch LA helped Real California Milk launch a new campaign titled, 'The Day Can Wait'.

The work features a collection of multi-sensorial spots that depict the contrast between the pull of distractions that often start in the early mornings, from email notifications to ringing phones and zoom calls, with the satisfying and calming elements of enjoying California dairy for breakfast. The effort aims to show that enjoying breakfast with family and friends is worth the five minutes to lift your mood before the rush of the day begins.

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Client: Real California Milk

CEO: John Talbot

VP, Advertising: Michael Freeman

Director of Communications: Jennifer Giambroni


Agency: Deutsch LA


SVP, Creative Director: Trevor Kuhn

Creative Director: Travis Swingler

Creative Director: Josh Hurley

Executive Producer: Lauren May

Producer: Trevor Alexander

Music Director: Chip Herter

Account Management

EVP, Group Account Director: Montse Barrena

Account Director: Josh Brewer

Account Executive: Daniel Morales

Strategy Director: Meghan Campbell

Associate Strategy Director: Gurbani Chadha

Community Manager: Monique Paul

Business Affairs/Traffic

SVP, Director of Integrated Business Affairs: Gabriela Farias

Executive Business Affairs Manager: Saeyoung Kim

Talent Payment Coordinator: Kristy Castro

SVP, Director or Broadcast Traffic: Carie Bonillo

Executive Broadcast Traffic Manager: Courtney Tylka

Associate Broadcast Traffic Manager: Hailey Young

Deutsch Media

SVP, Group Media Director: Marcus Kroon

VP, Media Director: Kristen Murray

Media Supervisor: Cynthia Tso

Media Planner: Corine Moore

Assistant Media Planner: Ned Gresham

Live Action Production Company: Smuggler

Director: Benji Weinstein

Executive Producer: Drew Santarsiero

Head of Production: Alex Hughes

Producer: Andrew Graham


Editorial Company: Whitehouse Post

Editor: Josh Bodner

Assistant Editor: Joe Carugati

Executive Producer: Joanna Manning

Producer: Lucia Villalta

Post/VFX: ArtJail

Managing Director/Executive Producer: John Skeffington

Producer: Sophie Mitchell

VFX Supervisor: Eric Gambini

Concept Designer: Bodin Sterba

2D Flame Lead: Same Caine

3D Lead: Ross Denner

Senior Colourist: Clinton Homuth

Colour Producer: Alison Maxwell

Licensed Music Track Info: Barking Owl Sound

Track: BOS_You_Are_Inst

Audio Post Company: Barking Owl Sound

Sound Designer: Morgan Johnson

Mixer: Matt Keith

Creative Director: Kelly Bayett

Producer: KC Dossett

Categories: Milk, Soft Drinks

Deutsch LA, Wed, 14 Oct 2020 08:36:58 GMT