French Shoe Ads Suggest You Stop Embarassing Your Dog
Serviceplan France creates humourous digital films for Sarenza's 2018 boots collection
Popular French online shoe brand Sarenza has launched a new digital campaign conceived by Serviceplan France to introduce the ‘Boots 2018’ collection.
The Sarenza ‘Boots 2018’ digital campaign is based around two films (15- and 20-seconds) which unravel the mystery about what makes dogs pull frantically on their leads, or pounce on passers-by in the street. There can only be one explanation, that the unfashionable shoes of their owners are harming their image. Sarenza, one of the most popular brand amongst French shoe-lovers, suggests trying out its new collection of boots so that dogs can once more feel proud alongside their owners.
The new campaign is the ninth digital activation since Sarenza awarded the account to Serviceplan France a year ago.
The films were directed by Manu Cuesta, and produced by Trinity Films (Serviceplan France), with creative direction from Fabien Teichner & Dimitri Guerassimov, Joint CCO’s and Partners of Serviceplan France, and the digital creative director was Mathieu Membré.
These two digital films will be shown for three weeks on all Sarenza owner networks.
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Clients: Virginie Boudet, Flora Batisse, Julie Anthoine, Arthur kostadinoff
Director: Manu Cuesta
Producer: Renaud Chabert
Production Company: Trinity Films
Account Management: Anabelle Cornillon, Stéphane Perrot
Creative Agency: Serviceplan France
Creative Director: Fabien Teichner & Dimitri Guerassimov
Designer: Chloé Rosiaux
Digital Creative Director: Mathieu Membré
Genres: Comedy, People
Categories: Shoes, Clothing and FashionServiceplan Germany, Thu, 08 Nov 2018 16:13:12 GMT