Fri, 14 Jan 2022 14:06:18 GMT
APACAUVI, the non-profit organization in France that fights for safer cities has launched an outdoor campaign to bring attention to the dangers of reckless E-scooter driving.
The organisation partnered with MullenLowe France in this bold campaign designed to stop people in their tracks. The work is in response to a sharp increase in accidents in major French cities, including one that resulted in the death of a rider near Paris in December.
The risks of driving E-scooters, both to riders and to others around them are not always apparent. With this campaign, APACAUVI and MullenLowe France aimed to make awareness about E-scooter dangers unavoidable by placing wheelchairs in various parking areas across major French cities with one clear message: "One means of transport can lead to another."
The campaign will be on-going throughout the year. For more information on APACAUVI please go to www.apacauvi.orgview more - Creative
Agency : MullenLowe France
Client : APACAUVI
Campaign : One means of transport can lead to another.
President : Philippe Adenot
Executive Creative Directors : Antoine Colin, Jordan Lemarchand
Art Director : Bastien Bourdier
Copywriter : Romain Duler