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French Non-Profit Raises Awareness for E-Scooter Safety with ‘One Means of Transport Can Lead To Another'

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MullenLowe France's APACAUVI campaign brings attention to the dangers of reckless E-scooter driving

French Non-Profit Raises Awareness for E-Scooter Safety with ‘One Means of Transport Can Lead To Another'

APACAUVI, the non-profit organization in France that fights for safer cities has launched an outdoor campaign to bring attention to the dangers of reckless E-scooter driving. 

The organisation partnered with MullenLowe France in this bold campaign designed to stop people in their tracks. The work is in response to a sharp increase in accidents in major French cities, including one that resulted in the death of a rider near Paris in December. 

The risks of driving E-scooters, both to riders and to others around them are not always apparent. With this campaign, APACAUVI and MullenLowe France aimed to make awareness about E-scooter dangers unavoidable by placing wheelchairs in various parking areas across major French cities with one clear message: "One means of transport can lead to another."

The campaign will be on-going throughout the year. For more information on APACAUVI please go to www.apacauvi.org

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Credits

Agency :  MullenLowe France

Client : APACAUVI

Campaign : One means of transport can lead to another.

President : Philippe Adenot

Executive Creative Directors : Antoine Colin, Jordan Lemarchand

Art Director : Bastien Bourdier

Copywriter : Romain Duler

MullenLowe France, Fri, 14 Jan 2022 14:06:18 GMT