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French Charity Shows There's a Life After Homelessness in 'The Good Life'

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FRED & FARID Paris and the Fondation Abbé Pierre launch winter awareness campaign with film directed by Sarah Suco

French Charity Shows There's a Life After Homelessness in 'The Good Life'

The Fondation Abbé Pierre's mission, which was recognised as a public utility in 1992 in France, has never been so crucial and complex: to raise awareness and generate the general public's generosity on homelessness when everything is pushing people to turn inward and fear the future.

In a post-Covid era, the Fondation Abbé Pierre unveils its winter awareness campaign developed by FRED & FARID Paris, which promotes a sense of hope. This is the story of Virginie who faces little inconveniences in her daily life. However these misfortunes don't spoil her good mood. The 40-something shows a smile, one that comes from the past - a time when she survived a life on the streets with the help of the Fondation Abbé Pierre. 

In times of economic crisis and social emergency, as more and more people are experiencing homelessness, this positive awareness campaign is an ode to hope and to togetherness and to the power of the human being to be endlessly rise.

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Credits

Agency : FRED & FARID Paris

Client: Fondation Abbé Pierre

Title of ad: The Good Life

Chief Creative Officers: Fred & Farid

Executive Creative Director (co-president): Olivier Lefebvre

Brand Supervisor: Yves Colin

Agency Supervisors: Séverine Autret( co-president), Dorothée Mianet

Copywriter: Yann Rougeron

Art Director: Yann Rougeron

Brand Strategist: Pierre Gris

Agency Producer: Maud Whittle, Agathe Michaux Terrier

Director : Sarah Suco

Production: Supérette

Producer: Armelle Fradet

Photographer: Julien Mignot

Music / song: C’EST BEAU LA VIE

Lyrics: Claude Delecluse et Michelle Senlis - musique de Jean Ferrat

Performed by: Isabelle Aubret

P 1973: Productions Alléluia-Gérard Meys

Genres: Storytelling

Categories: Charity, Corporate, Social and PSAs

FRED & FARID, Thu, 09 Dec 2021 13:15:39 GMT