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French Charity Hacks Amazon to Help Migrants with Donation Campaign

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French NGO L'Auberge des Migrants and BETC hacked the comments feature of Amazon to expose living conditions of migrants and to ask for donations

French Charity Hacks Amazon to Help Migrants with Donation Campaign

Because of the pandemic, non-governmental associations have to come up with new ways of Communicating and asking for donations. And what better place than Amazon to draw attention to all the products they desperately need? French NGO L'Auberge des Migrants is innovating by hacking the ecommerce giant to raise awareness around the terrible living conditions of migrants in Calais (France) and to ask for donations.

Since 2008, L'Auberge des Migrants has been helping and supporting thousands of migrants based in Calais by collecting and distributing warm clothes, hygiene products and food.

The dismantling of the Calais Jungle in 2016 has created an even more dramatic situation for migrants trapped on the border between France and the United Kingdom. 

In this already difficult context for the migrants who are gradually falling into collective oblivion, the pandemic has only made things worse. Short term volunteers can no longer offer their help in the field because of the lockdown and the donators, also impacted by the crisis, are less willing to make donations.

In light of this alarming situation, L'Auberge des Migrants had to remind the public of their critical role supporting and helping migrants survive. How? By drawing attention directly to the website that has seen record numbers of visitors this winter: Amazon. 

That's why, the NGO decided to hijack the comment feature of the website by exposing the living conditions of the migrants and to ask for donations. 

To demonstrate that a simple toothbrush, a sleeping bag or dozens of other harmless objects could make a difference, ten former migrants from the Calais Jungle, now with legal documents, have agreed to tell their stories directly in the comments of the products that were essential to them during their journey

In total, hundreds of products now show up in a new light in the wake of these comments. And by clicking on the profiles of the users, you can discover their stories, the other objects commented they on, as well as a link to the wishlist. 

L'Auberge des Migrants has created its own wishlist with all the products essential to the survival of migrants in the wild: from tents to blankets to cans. Anyone can buy in just two clicks the products deeply needed by the migrants and donate them directly to the association.

François Guennoc, president of the NGO: "The insecurity has only risen making the living conditions even more extreme. Help from NGOs towards the migrants stationed in Calais is becoming critical. Today, L'Auberge des Migrants is the number one humanitarian platform in our local area. Beyond the immediate emergency, we work tirelessly to improve the dignity of migrants through our operations."

You can make a donation, on the Amazon wishlist or on the website of L'Auberge des Migrants.


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FILM

ADVERTISER: Auberge des migrants

BRAND MANAGER: Sarah Gallitre

AGENCY: BETC

AGENCY MANAGERS: Mercedes Erra, Stéphane Xiberras, Catherine Emprin

EXECUTIVE CREATIVE DIRECTOR: Stéphane Xiberras

ART DIRECTOR: Vincent Lesne

ASSISTANT ART DIRECTOR: Bastien Sabot

COPYWRITER: Matthieu Bouilhot

MIGRANTS COPYWRITERS: Riaz A., Kaleem U., Shakir J., Atif S., Mohamad H., Aziz R., Fazulrehman Z., Abdulhadi S., Nargis H., Ibrahim B., Berihu T.

ACCOUNT EXECUTIVES: Catherine Emprin, Jeanne Libfeld

MUSIC SUPERVISOR: Adrien Bréchaud

PRODUCER: Fanny Perier

PRODUCTION COMPANY: General Pop

SOUND COMPANY: Adrien Brechaud, Sophia Conoscente, Claire Maoui

MOTION DESIGNER: Laurent Ferry

DIGITAL

ANNONCEUR: Auberge des migrants

RESPONSABLE ANNONCEUR: Sarah Gallitre

AGENCE: BETC

RESPONSABLES AGENCE: Mercedes Erra, Stéphane Xiberras, Catherine Emprin

DIRECTEUR DE CRÉATION: Stéphane Xiberras

DIRECTEUR ARTISTIQUE: Vincent Lesne

ASSISTANTE DIRECTEUR ARTISTIQUE: Camille Roussel

CONCEPTEUR RÉDACTEUR: Matthieu Bouilhot

COMMERCIAL: Catherine Emprin, Jeanne Libfeld

PRODUCTEUR: Fanny Perier

MAISON DE PRODUCTION: General Pop

MOTION DESIGNER: Laurent Ferry

MÉDIA: Vianney de Larminat (Havas Média), Camille Gicquel (Havas Média)

Categories: Charity, Corporate, Social and PSAs

BETC Paris, Mon, 25 Jan 2021 17:38:06 GMT