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French Brand St Hubert Joyfully Combines Balance and Taste for Comedic Campaign

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Birth's Hugues de la Brosse directed the comical campaign

French Brand St Hubert Joyfully Combines Balance and Taste for Comedic Campaign

Rosa Park entrusted BIRTH with the latest TV campaign for St Hubert, one of the WHO IS HUGUES DE LA BROSSE - leaders in butters and margarines in France, with a series of three 20-second TV films directed by the talented Hugues de la Brosse (BIRTH). 

The three films, through various comic, offbeat and incisive sequences, feature several people in situations of loss of balance finding themselves in an embarrassing position. We find a young man trying his hand at yoga, a married couple and a student wishing to try his latest flirting technique. The campaign stands out for its punchy and humorous side meticulously brought by director Hugues de la Brosse by drawing a parallel with the catchphrase ‘One quickly get a taste for balance’. This new campaign refreshes the image of the St Hubert group, known for its tasty and innovative consumer products, combining pleasure and nutrition. 

Hugues de la Brosse’s films are both funny and sensitive. Since the beginning, his career has been closely linked to Birth, with whom he made his first advertising film. He is now one of France’s most sought-after comedy directors. At ease with both dialogues and visual expression, Hugues treats his advertising spots like short films, using very cinematic shots and a strong sense of narration. Hugues is passionate about scriptwriting and loves to collaborate with the agencies on the scripts in order to make the comedy even more impactful. On set, he is relentless and pushes his actors’ limits in order to find that ‘je ne sais quoi’ which will make a lasting impression on the public. Hugues received an award at the Cannes Lions 2018 festival, as well as in every other French awards ceremony for his film ‘J’accède’. 

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Director: Hugues de La Brosse 

Producer: Tristan Beraud 

Production Manager FR: Hugo Merival 

Producer Belgium: Giuseppe Conti

Line Producer: BE Charles Kinoo 

Line Prod assistant: Antoine Desaintghislain 

1st AD: Jacquot Eberhard 

2st AD: Sébastien Vrydaghs 

DO: Nico Poulsson 

1st Camera assistant: Wouter dewilde 

Sound: Olivier Philippart 

Gaffer: Dirk VanRampelbergh 

Best Boy: Bertrand Monette 

Electro: Pol Stinders 

Electro: Juan Salinas 


Key Grip: Xavier Servais 

Grip 1: Jim Gossens-Bara 

Grip 2: Kevin Zuiderhoff 

Grip 3: Nicolas Baquet 

Making Of: Rodolphe de Brabandere 

Casting director: Mélanie Biesemans 

Casting extras: Anna Jacques 


Stunt Coordinator: Olivier Bisback 

Stunt Coordinateur 2: Barbara 

Stunt Double: Amaury 

Art director: Joël Pradez 

Art Director: Alina Santos


Food Stylist: Frédérique Balencourt 

Wardrobe: Sonia Boccara 

Make up: Laure Berthold 

Location Hunter: Dimitri Horlait 

Régisseur: Thomas Ruelle 

Régisseur Table: Laura Compas 

Régisseur / COVID Manager: Aimé Ntakiyica 

Runner Prod Fr: Fabrizio Marra 

Runner agence/client: Mustapha Amzir

UK Rep : Agent Elson

Genres: Comedy, People, Storytelling

Categories: Food, Dairy

Birth UK, Thu, 17 Sep 2020 14:57:09 GMT