Freesat, the UK’s leading subscription free satellite TV platform, has appointed Electric Glue and Roast as its new media agency partners. Their remit covers TV work as well as all elements of digital media buying and will take effect from the end of April 2019.
Following a competitive pitch, Freesat selected the Electric Glue/Roast partnership on account of their strong experience in creating bespoke TV deals and expertise in the digital media space.
Founded by former ITV director of creative solutions Simon Orpin, Electric Glue boasts BBH alumni Nick Kendall and Kevin Brown and is backed by chairman Sir John Hegarty. Roast was founded by Ollie Bishop, delivering a collaborative round table approach with client, media, creative and media partners working together to the same business goals. The agencies already work closely together on accounts such as Rightmove.
Electric Glue has worked with Freesat since September 2018 focusing solely on TV, but Roast will replace Havas which has worked with the satellite TV platform since 2008.
Andre Santos, marketing director at Freesat, said: “Going into a year of significant change for Freesat, we’re excited to extend the partnership we have with Electric Glue and welcome Roast into the fold.
“We’re extremely grateful to Havas for their support over the last ten years and for helping us to establish Freesat as a brand that now delivers free to air TV to over 2 million UK homes. However, as we move into a new phase in the company’s history, the time was right for a review about how media can help us achieve our business objectives.”
Simon Orpin from Electric Glue said: “We are delighted to have been appointed by Freesat as it enters such an important and exciting era of the business, working closely alongside Mr President’s great creative work and our media partners to drive the business proposition further with all lovers of great TV in the UK.
Oliver Bishop CEO and founder from ROAST said: “This is a very exciting partnership for ROAST; Our aim is to deliver a more collaborative way of working, with the client, media, and creatives all working towards the same goals in driving optimum performance across the media ecosystem”.