Freedom Foods Appoints 72andSunny Sydney as Creative Partner on MILKLAB

Freedom Foods has announced the appointment of agency 72andSunny Sydney as its creative partner on MILKLAB. Freedom Foods has tasked the creative company with developing the masterbrand creative campaign for the award-winning barista milk range in Australia, with global markets and new product launches on the horizon.

This follows Freedom Food Group’s appointment in October of 72andSunny as design and communications partner to develop a new brand in the health and wellness nutritionals space, working across naming, design, packaging, brand strategy and communications.

“MILKLAB is adored by baristas and coffee-lovers around the country, and now, working with 72andSunny on our first above-the-line campaign, we’re excited by the opportunity to introduce the brand to many more people around Australia and internationally,” said Freedom Foods group general manager, marketing, Serge Costi.

72andSunny CEO APAC, Chris Kay, added: “We love working with the Freedom Foods team and to be asked to help on the epic MILKLAB brand is awesome. Thanks to Serge, Natalie and the team. What a great way to start the year.”

72andSunny currently has work in market for the Google Pixel and Google Nest ranges, Sendle in Australia and the US, and the new brand platform for amaysim, as well as a number of new partnerships due to be announced in the coming weeks.