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Freedom Comes Prepaid

Creative 447 Add to collection

Publicis Dublin approach Taylor James to handle the complete production for O2 Ireland's Christmas campaign 2013

Freedom Comes Prepaid

Taylor James handled the complete photography and CGI production of this in-store Christmas campaign ‘Freedom Comes Prepaid’. Depicting a group of people pushing a huge snowball up a hill, the snowball forms a zero nestled alongside a Euro symbol and figure ‘1’ all created virtually in CGI. The overall feeling evokes friendship and warmth as people come together joyfully.

Using a variety of techniques from photography and CGI to creative Retouch, Taylor James built the image element by element in order to meet the brief and preserve the look of such an identifiable brand.
 
Read more about how they produced the work in the Behind the Scenes at http://www.taylorjames.com/project/o2-christmas/
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Taylor James, Wed, 18 Dec 2013 14:11:55 GMT