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Freddie Flintoff Bats Against Freddie Flintoff Thanks to Neat Tech in NatWest Film

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Innovative machine allows England cricket legend to face his own most legendary over in campaign from M&C Saatchi
Freddie Flintoff Bats Against Freddie Flintoff Thanks to Neat Tech in NatWest Film
One of the most iconic figures in cricket, Andrew “Freddie” Flintoff, faces one of his own most iconic overs as a bowler in a new film from NatWest.

In a campaign created by M&C Saatchi and posted on the bank’s cricket Twitter feed last night, some clever technology allows the former England captain to “face against the greatest over he’s ever bowled” - in the 2005 Ashes series at Edgbaston.

The moment was recreated on cricket field using a machine built by BOLA that can recreate any ball that’s ever been bowled in test history - recreating the speed, line, length, swing and spin of each ball.

NatWest polled the Twitter-using public on which iconic over they’d most like to see Freddie face and, perhaps unsurprisingly, they chose his own most legendary moment.

The resulting film is a tense experience that communicates the excitement certain moments in cricket can provoke - the perfect prelude to the final weekend of the Cricket World Cup, of which NatWest is a sponsor.
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Client

Advertiser: NatWest

Advertising Director: Anna Vaughan

Brand Marketing Director: Emma Isaac

Chief Marketing Officer: David Wheldon

Head of Advertising: Petra Cameron

Sponsorships: Martyn Wilson (Head of Sponsorship and Hospitality), Brett Williams (Senior Sponsorship Manager)

Post Production / VFX

Colourist: Danny Wood

Post Production Company: ENVY

Sound

Sound Company: Envy

Sound Design: Arge

Creative Agency

Account Managers: Matt Reed, Paddy Cavanagh

Business Director: Angus Maclay

Chief Creative Officer: Justin Tindall

Creative Agency: M&C Saatchi

Creatives: Matthew Collier, Wayne Robinson

Deputy Managing Director: Mark Newnes

Executive Creative Director: Matt Lee

Producer: Gareth Williams

Senior Strategist: Simon Butcher

Production Company

Director: Kevin Batchelor

DOP: Conor O’Grady

Producer: Ross Brandon

Production Company: Electric Robin

Offline

Edit Company: TenThree

Editor: Billy Mead

Genres: People, Storytelling

Categories: Banking, Finance

M&C Saatchi London, Thu, 11 Jul 2019 10:42:18 GMT