Freddie Flintoff Bats Against Freddie Flintoff Thanks to Neat Tech in NatWest Film
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Innovative machine allows England cricket legend to face his own most legendary over in campaign from M&C Saatchi
One of the most iconic figures in cricket, Andrew “Freddie” Flintoff, faces one of his own most iconic overs as a bowler in a new film from NatWest.
In a campaign created by M&C Saatchi and posted on the bank’s cricket Twitter feed last night, some clever technology allows the former England captain to “face against the greatest over he’s ever bowled” - in the 2005 Ashes series at Edgbaston.
The moment was recreated on cricket field using a machine built by BOLA that can recreate any ball that’s ever been bowled in test history - recreating the speed, line, length, swing and spin of each ball.
NatWest polled the Twitter-using public on which iconic over they’d most like to see Freddie face and, perhaps unsurprisingly, they chose his own most legendary moment.
The resulting film is a tense experience that communicates the excitement certain moments in cricket can provoke - the perfect prelude to the final weekend of the Cricket World Cup, of which NatWest is a sponsor.
Advertising Director: Anna Vaughan
Brand Marketing Director: Emma Isaac
Chief Marketing Officer: David Wheldon
Head of Advertising: Petra Cameron
Sponsorships: Martyn Wilson (Head of Sponsorship and Hospitality), Brett Williams (Senior Sponsorship Manager)
Post Production / VFX
Colourist: Danny Wood
Post Production Company: ENVY
Sound Company: Envy
Sound Design: Arge
Account Managers: Matt Reed, Paddy Cavanagh
Business Director: Angus Maclay
Chief Creative Officer: Justin Tindall
Creative Agency: M&C Saatchi
Creatives: Matthew Collier, Wayne Robinson
Deputy Managing Director: Mark Newnes
Executive Creative Director: Matt Lee
Producer: Gareth Williams
Senior Strategist: Simon Butcher
Director: Kevin Batchelor
DOP: Conor O’Grady
Producer: Ross Brandon
Production Company: Electric Robin
Edit Company: TenThree
Editor: Billy Mead
Genres: People, Storytelling
Categories: Banking, FinanceM&C Saatchi London, Thu, 11 Jul 2019 10:42:18 GMT