Fred. Olsen Cruise Lines Makes Waves with Campaign Pouring 175 Years in Every Single Day

Fred. Olsen Cruise Lines has launched a new campaign outlining how its 175 years of experience in sailing goes into making every single day count.

The TV advert was produced through FLIPT and directed by Kit Lynch-Robinson who has worked on The Grand Tour, Top Gear and Clarkson’s Farm and was series director for the Chris Hemsworth hit TV show Limitless. 

To create the advert, the marketing team at Fred. Olsen Cruise Lines employed support from Nick Bell and Walter Campbell, two of the most awarded advertising creatives of the last 30 years who have created campaigns in the past for famous brands like Guinness and Cadbury. The advert is set to an orchestral, Cinematic Pop version of Sail! by AWOL Nation.

The ad celebrates everything that makes sailing with Fred.Olsen special and unique –  smaller ships,  hand-crafted itineraries, an on board experience which is designed to enhance each journey and of course, the people.

Jackie Martin, marketing and sales director from Fred. Olsen Cruise Lines, said: “After a tough few years for everyone in the travel industry, we are delighted to have a very clear view of how we will continue to build on this year’s successes. This bold campaign marks a significant step forward for a brand with such a proud maritime heritage. We have really enjoyed the slightly unconventional creative approach we took, working directly with Nick, Walter and Kit which delivered a campaign we are all very proud of. It is now time to showcase all that our experience has to offer.”