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FRED & FARID New York Hijack Facebook and Instagram Shoppable Ads for Rémy Martin

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When it comes to eCommerce, FRED & FARID New York thinks outside the box - literally

FRED & FARID New York Hijack Facebook and Instagram Shoppable Ads for Rémy Martin

When it comes to stocking your home bar, Rémy Martin 1738 is a staple... And now, it’s right at your fingertips. To demonstrate this, FRED & FARID New York wanted to rethink traditional ecommerce media, and thought outside of the box… literally.

FRED & FARID New York hijacked Facebook and Instagram shoppable 'Collection' ads, which allow users to swipe through products in-feed, while they view the video content. Breaking free of the ad unit itself is surprising, scroll-stopping and inviting to say the least. Cheers to that.

No more boundaries or red tape– every aspiring home-bartender can shop the entire Remy Martin collection with a few taps in their social feed. So, how can that be demonstrated within the confines of a traditional ecommerce ad? By breaking it, of course.


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Agency: FRED & FARID New York

Chief Creative Officers: Fred & Farid

Creative Director: Laurent Leccia

Agency supervisors: Amanda Hellman, Nader Nemati

Brand supervisors: Timothee Memmi

Associate Creative Director: Michael Hess

Copywriter: Emma Kolb

Executive Producer: Tennille Teague

Brand Strategist: Tim Polder

Production Company: Jane Studios

Director: Cole Schreiber

Categories: Spirits, Alcoholic Beverages

FRED & FARID, Wed, 22 Sep 2021 16:24:05 GMT