Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

FRED & FARID New York Hijack Facebook and Instagram Shoppable Ads for Rémy Martin


When it comes to eCommerce, FRED & FARID New York thinks outside the box - literally

FRED & FARID New York Hijack Facebook and Instagram Shoppable Ads for Rémy Martin

When it comes to stocking your home bar, Rémy Martin 1738 is a staple... And now, it’s right at your fingertips. To demonstrate this, FRED & FARID New York wanted to rethink traditional ecommerce media, and thought outside of the box… literally.

FRED & FARID New York hijacked Facebook and Instagram shoppable 'Collection' ads, which allow users to swipe through products in-feed, while they view the video content. Breaking free of the ad unit itself is surprising, scroll-stopping and inviting to say the least. Cheers to that.

No more boundaries or red tape– every aspiring home-bartender can shop the entire Remy Martin collection with a few taps in their social feed. So, how can that be demonstrated within the confines of a traditional ecommerce ad? By breaking it, of course.


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Spirits, Alcoholic Beverages

FRED & FARID, Wed, 22 Sep 2021 16:24:05 GMT