FRED & FARID
Wed, 22 Sep 2021 16:24:05 GMT
When it comes to stocking your home bar, Rémy Martin 1738 is a staple... And now, it’s right at your fingertips. To demonstrate this, FRED & FARID New York wanted to rethink traditional ecommerce media, and thought outside of the box… literally.
FRED & FARID New York hijacked Facebook and Instagram shoppable 'Collection' ads, which allow users to swipe through products in-feed, while they view the video content. Breaking free of the ad unit itself is surprising, scroll-stopping and inviting to say the least. Cheers to that.
No more boundaries or red tape– every aspiring home-bartender can shop the entire Remy Martin collection with a few taps in their social feed. So, how can that be demonstrated within the confines of a traditional ecommerce ad? By breaking it, of course.
Agency: FRED & FARID New York
Chief Creative Officers: Fred & Farid
Creative Director: Laurent Leccia
Agency supervisors: Amanda Hellman, Nader Nemati
Brand supervisors: Timothee Memmi
Associate Creative Director: Michael Hess
Copywriter: Emma Kolb
Executive Producer: Tennille Teague
Brand Strategist: Tim Polder
Production Company: Jane Studios
Director: Cole Schreiber
Categories: Spirits, Alcoholic BeveragesFRED & FARID, Wed, 22 Sep 2021 16:24:05 GMT