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Frank’s Redhot Sauce Unveils First Ever Edible NFT

07/02/2022
Advertising Agency
New York, USA
2.9k
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Ahead of the Big Game, Grey New York encourages fans can exchange Frank's drenched buffalo wings for Bonecoin and a chance to win an NFT and real-life edible replica, an eNFT

Frank's RedHot released its first-ever ‘edible NFT’ and spoof cryptocurrency ‘Bonecoin’ to celebrate the favourite game-day snack ahead of the Big Game: buffalo wings. From January 27th through the end of the Big Game on February 13th , fans can scan images of their chicken wing bones to earn Bonecoin at Bonecoin.com (mobile only). The fan who accrues the most Bonecoin will win the Frank's RedHot NFT and its edible replica, the eNFT. 

"Frank's RedHot keeps a pulse on the latest trends, and we are particularly excited about giving fans the opportunity to tap into the NFT space in a saucy and interactive way," said Alia Kemet, VP of creative and digital, McCormick. "We're excited to be a first to offer an edible NFT, or what we're calling an eNFT. What better way to enjoy football than with your own Frank's wing art – both digital and edible." 

Frank’s brand ambassador, Eli Manning, and actor and comedian Eric André – a buffalo chicken wing and hot sauce aficionado – are also joining in to get fans eating wings drenched with Frank's and mining for Bonecoin on social media. 

If you're looking to start eating wings and earning Bonecoin, visit Bonecoin.com. Earn extra Bonecoin by visiting Bonecoin.com for links to follow Frank's on Instagram or Twitter, visit Frank's on Facebook or download the Flavour Maker App. On game day, enjoy Frank's RedHot Original Buffalo Chicken Wings, Buffalo Chicken Dip, Buffalo Chicken Nachos, Chicken 'Parm' Sliders, Buffalo Baby Back Ribs, and more. 

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