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Frank Effron & Carl Erik Rinsch Collaborate


Theatrical 3D for The Amazing Spider-Man

Frank Effron & Carl Erik Rinsch Collaborate


Cut+Run editor Frank Effron’s most recent collaboration with visionary director Carl Erik Rinsch is a VFX intensive Nissan campaign that deftly illustrates the notion of a totally re-imagined car inspired by its DNA. The first of the series, for the Nissan Altima, is airing now; a 3D version of the spot premieres theatrically before The Amazing Spider-Man starting July 3. 
Working closely with a powerhouse creative team that included Director Rinsch, Home VFX and TBWA\Chiat\Day Los Angeles, Effron lent his editing talent to a series of spots that speak to innovation that excites. In “Wouldn’t It Be Cool?” viewers are asked to imagine what it would be like if a carmaker broke the automotive mold, keeping the integrity of the original while using the latest innovations to design a new experience. First exploding the old, then rebuilding the new in 3D space a new Nissan Altima is born. 
“Working with Carl is always inspiring,” says editor Effron, “He is wildly imaginative and very precise, both of which come together in some of today’s most compelling advertising. I can’t wait to see the 3D version with a theatrical audience.” 
Agency: TBWA\Chiat\Day Los Angeles
Executive Creative Director: Rob Schwartz
Managing Director: Peter Bracegirdle
Account Director: Bonnie Schwartz
Executive Director of Integrated Production: Richard O’Neill
Executive Producer: Elaine Hinton
Creative Director of the Americas, Nissan: Tito Melega
Creative Director of the Americas, Nissan: Karl Dunn
Senior Art Director: Bill Hornstein
Senior Producer: Carrie Schaer
Producer: Katie Johnson
Account Supervisor: Liz Lefler
Senior Business Affairs Manager: Robin Rossi
Traffic Manager: Malika Jones
Assistant Account Executive: Theo Hunter
Account Group Assistant: Kevin Carey
Production Company: RSA USA
Director: Carl Erik Rinsch 
EP: Marjie Abrahams
Line Producer: Julien Lemaitre 
Director of Photography: Tobias Schliesler
Editorial Company: Cut+Run
US Managing Director: Michelle Burke 
EP: Carr Schilling
Head of Production: Christie Price
Assistant: Sean Stender & Russell Anderson
VFX by: Home Studios
Owner: Carl Erik Rinsch
Executive Producer: Chris Fieldhouse
With Framestore NYC
VFX Supervisor: Aron Hijartarson
VFX Producer: Paul McAfee
VFX Producer: Wendy Garfinkle
Compositing Supervisor: David Forcada
Compositing Supervisor: Janelle Croshaw
CG Supervisor: Kelly Chang
With Furia Digital
VFX Supervisor: Alex Grau
CG Artists: Alberto Corpas
CG Artist: Ivan Costarrosa
CG Artist: Marcos Domenech
CG Artist: Jose Luis Estefania
With Ntropic 
VFX Producer: William Lemmon
Compositing Supervisor: MB Emigh
Previsualization by: Third Floor
Previs Supervisor: Shawn Hull
Previs Coordinator: Rachel Borkow
3D Stereoscopic Conversion by: The Base Studios
Executive Producer: Jordan Freda
Music by: Elias Arts
Creative Director: Dave Gold
Composer: Kenny Segal
Executive Producer / GM: Ann Haugen
Producer: Kiki Martinez
Production Coordinator: Val Scinto
Color Correction by: CO3
Colorist: Stefan Sonnenfeld
Sound Design by: Stimmung
Sound Designer: Gus Koven
Assistant Sound Designer: Bill Flynn
Executive Producer: Ceinwyn Clark
Mix Studio: Margarita Mix
Sound Mixer: Jimmy Hite 
view more - Creative
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Genres: Visual VFX

Categories: Automotive, Cars, Thu, 28 Jun 2012 21:09:23 GMT