Frank Effron & Carl Erik Rinsch Collaborate

Cut+Run editor Frank Effron’s most recent collaboration with visionary director Carl Erik Rinsch is a VFX intensive Nissan campaign that deftly illustrates the notion of a totally re-imagined car inspired by its DNA. The first of the series, for the Nissan Altima, is airing now; a 3D version of the spot premieres theatrically before The Amazing Spider-Man starting July 3. 

 

Working closely with a powerhouse creative team that included Director Rinsch, Home VFX and TBWA\Chiat\Day Los Angeles, Effron lent his editing talent to a series of spots that speak to innovation that excites. In “Wouldn’t It Be Cool?” viewers are asked to imagine what it would be like if a carmaker broke the automotive mold, keeping the integrity of the original while using the latest innovations to design a new experience. First exploding the old, then rebuilding the new in 3D space a new Nissan Altima is born. 

 

“Working with Carl is always inspiring,” says editor Effron, “He is wildly imaginative and very precise, both of which come together in some of today’s most compelling advertising. I can’t wait to see the 3D version with a theatrical audience.” 

 

To view: http://bit.ly/NissanFrank

 

Agency: TBWA\Chiat\Day Los Angeles

Executive Creative Director: Rob Schwartz

Managing Director: Peter Bracegirdle

Account Director: Bonnie Schwartz

Executive Director of Integrated Production: Richard O’Neill

Executive Producer: Elaine Hinton

Creative Director of the Americas, Nissan: Tito Melega

Creative Director of the Americas, Nissan: Karl Dunn

Senior Art Director: Bill Hornstein

Senior Producer: Carrie Schaer

Producer: Katie Johnson

Account Supervisor: Liz Lefler

Senior Business Affairs Manager: Robin Rossi

Traffic Manager: Malika Jones

Assistant Account Executive: Theo Hunter

Account Group Assistant: Kevin Carey

 

Production Company: RSA USA

Director: Carl Erik Rinsch 

EP: Marjie Abrahams

Line Producer: Julien Lemaitre 

Director of Photography: Tobias Schliesler

 

 

Editorial Company: Cut+Run

US Managing Director: Michelle Burke 

EP: Carr Schilling

Head of Production: Christie Price

Assistant: Sean Stender & Russell Anderson

 

VFX by: Home Studios

Owner: Carl Erik Rinsch

Executive Producer: Chris Fieldhouse

With Framestore NYC

VFX Supervisor: Aron Hijartarson

VFX Producer: Paul McAfee

VFX Producer: Wendy Garfinkle

Compositing Supervisor: David Forcada

Compositing Supervisor: Janelle Croshaw

CG Supervisor: Kelly Chang

 

With Furia Digital

VFX Supervisor: Alex Grau

CG Artists: Alberto Corpas

CG Artist: Ivan Costarrosa

CG Artist: Marcos Domenech

CG Artist: Jose Luis Estefania

 

With Ntropic 

VFX Producer: William Lemmon

Compositing Supervisor: MB Emigh

 

Previsualization by: Third Floor

Previs Supervisor: Shawn Hull

Previs Coordinator: Rachel Borkow

 

3D Stereoscopic Conversion by: The Base Studios

Executive Producer: Jordan Freda

 

 

Music by: Elias Arts

Creative Director: Dave Gold

Composer: Kenny Segal

Executive Producer / GM: Ann Haugen

Producer: Kiki Martinez

Production Coordinator: Val Scinto

 

Color Correction by: CO3

Colorist: Stefan Sonnenfeld

 

Sound Design by: Stimmung

Sound Designer: Gus Koven

Assistant Sound Designer: Bill Flynn

Executive Producer: Ceinwyn Clark

 

Mix Studio: Margarita Mix

Sound Mixer: Jimmy Hite