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FRANK Content’s Rodrigo Garcia Saiz Strikes an Emotional Chord For Intact Insurance

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Intact Insurance has launched a new campaign that focuses on the individual customer and their unique stories

FRANK Content’s Rodrigo Garcia Saiz Strikes an Emotional Chord For Intact Insurance

Directed by FRANK Content's award winning director, Rodrigo Garcia Saiz, this spot is another example of his ability to hone in on the human element, reflecting his emotive storytelling and his ability to elicit honest and heartfelt performances from actors and non-actors alike. Rodrigo brings this touching story to life, launching Cossette's "You Matter" campaign.

In the first TV spot entitled “Murrary” we follow a blind man who relies on his memory to navigate through his home. After his house is partially destroyed by a fire, Murray is worried that memories are all he has left and is nervous about having to adapt to a new environment. Thankfully, Intact Insurance steps in and restores Murray's house exactly as it was before the fire. 

Watch the spot below:

view more - Creative
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Brand: Intact Insurance

Post Production / VFX

Visual Effects: The Vanity

Visual Effects Artist: Naveen Srivastava

VR Producer: Stephanie Pennington

Creative Agency

Account Supervisor: Ann Tsunakawa

Art Director: Spencer Dingle

Brand Director: Michelle Perez

Chief Creative Officer: Carlos Moreno

Producer: Colleen Floyd

Writer: Jordan Hamer

Production Company

Director: Rodrigo Garcia Saiz

DOP: German Lammers

Executive Producer: Danielle Kappy

Line Producer: John Barreiro


Music Agency: MassiveMusic NewYork

Sound Production: Berkeley Inc.


Edit Assistant: Michael Ofori-Attah

Edit Company: Saints Editorial

Editor: Mark Pavia

Executive Producer: Stephanie Hickman

Genres: People, Storytelling

Categories: Insurance, Finance

Frank Content, Thu, 02 Mar 2017 16:05:07 GMT