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FRANK Content’s Rodrigo Garcia Saiz Strikes an Emotional Chord For Intact Insurance

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Intact Insurance has launched a new campaign that focuses on the individual customer and their unique stories

FRANK Content’s Rodrigo Garcia Saiz Strikes an Emotional Chord For Intact Insurance

Directed by FRANK Content's award winning director, Rodrigo Garcia Saiz, this spot is another example of his ability to hone in on the human element, reflecting his emotive storytelling and his ability to elicit honest and heartfelt performances from actors and non-actors alike. Rodrigo brings this touching story to life, launching Cossette's "You Matter" campaign.

In the first TV spot entitled “Murrary” we follow a blind man who relies on his memory to navigate through his home. After his house is partially destroyed by a fire, Murray is worried that memories are all he has left and is nervous about having to adapt to a new environment. Thankfully, Intact Insurance steps in and restores Murray's house exactly as it was before the fire. 

Watch the spot below:

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
view more - Creative
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Genres: People, Storytelling

Categories: Insurance, Finance

Frank Content, Thu, 02 Mar 2017 16:05:07 GMT