France 'Are the Champions' of Abandoned Animals in This Heartbreaking Ad
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Altmann + Pacreau hit hard with a new awareness campaign for the 30 Millions d’Amis Foundation
With 100,000 animals abandoned per year - including 60,000 during summer holidays - France sadly outperforms across Europe with its number of abandoned animals. This figure has now been used to launch a new campaign for the 30 Millions d’Amis Foundation.
After striking the chord with last year's pet abandonment campaign (reaching more than 45 million views on social media), the Foundation and its agency Altmann + Pacreau have decided to hit hard this year to prompt a surge of national spirit.
The new film, directed by the multi-awarded collective Megaforce and produced by Iconoclast, sees various protagonists abandoning their companions while singing 'We Are The Champions.' Usually a source of pride during Football World Cups, the iconic song instead stirs up embarrassment and shame in this new context.
The campaign was launched on June 18th, on TV in a 1-minute format, on digital in its full version, and outdoor.
Song: "We are the Champions" (F. Mercury) © 1977 Queen Music Ltd - With kind permission of Editions EMI Music Publishing France
Post Production / VFX
Post Production Company: Iconoclast
Production Company: Iconoclast
Producer: Jean Duhamel
Director of Production: Mélodie Buchris
Sound Company: Schmooze
Advertiser: Fondation 30 Millions d’Amis
Client Team: Reha Hutin / Jean-François Legueulle / Diederick Grolleau / Rénald Feré
Creative Agency: Altmann + Pacreau
Creative Director: Olivier Altmann
Art Director: Anthony Lietart
Copywriter: Dimitri Lucas
Account Managers: Edouard Pacreau / Claire Roy-Thermes / Anna Sageloly / Guillaume Lhoste
TV Producer: Jessica Piergiovanni
Genres: Music performance, People
Categories: Awareness, Corporate, Social and PSAslbbonline.com, 1 year ago