Framestore Pictures has signed Tom Routson to their directorial roster. Routson joins Framestore Pictures’ carefully-curated pool of talent from Executive Producers Jennifer Siegel and John Duffin.
Tom cut his teeth in the creative departments of ad agencies like Goodby Silverstein & Partners and Fallon and has since become an award-winning creative, turned director.
Routson has a distinct modern comedic flair as evident across his nearly 300 commercial productions. He brings directorial experience with top agencies and brands like “BS Detector” with GS&P and Adobe, Adweek’s “Ad of the Day” “Getaway” with Y&R and Diehard and the interactive iPad film “Touching Stories” with his previous production company Tool of North America. He’s directed repeatedly with iconic brands like Bud Light, got milk?, DHL, Pennzoil and Allstate.
He’s earned numerous Clios, Cannes Lions and AICP awards, among others. His work is also included in the permanent collection of New York’s Museum of Modern Art.
“We see Framestore Pictures as creative partners in support of a great idea,” say Jennifer Siegel and John Duffin, Executive Producers of Framestore Pictures. “With distinguished backgrounds like Tom Routson’s, Framestore Pictures can continue to match the imaginations of our clients with the best directorial talent.”
Framestore Pictures continues to grow their directorial offering with upcoming productions spanning live-action and virtual-reality.
“There’s massive potential within the directorial space for VR and signing with Framestore Pictures opens up those possibilities,” says Routson. “With Framestore Pictures I’ll be able to pioneer humor into new mediums as well as accessing the traditional set.”