Framestore - LA
Wed, 13 Nov 2013 12:03:47 GMT
Framestore can today announce the arrival of Nykeeta Tish, who joins as Client Services Director.
The newly created role will see Tish responsible for strategic growth of Framestore’s Integrated Advertising division. Reporting to Jon Collins (President of Integrated Advertising, Worldwide) and Helen Stanley (Managing Director of Integrated Advertising, Worldwide), Tish will draw on her extensive client-side experience to foster innovative partnerships and business models with brands and agencies.
As a client-side marketer, Tish has worked in a variety of sectors covering brands as diverse as Kellogg’s and KPMG. Moving agency-side in 2006, Tish has since worked on Boots, Costa Coffee, P&G, Virgin Media and Volkswagen via tenures at the likes of Wunderman and iris worldwide. At the latter agency, Tish was an integral part of the pitch team that snared the integrated Volkswagen account in 2009 – a landmark moment for the agency.
Jon Collins, Framestore’s President of Integrated Advertising, Worldwide, said: “From CG innovations that aid real-time marketing campaigns like Beats by Dre's much talked about VMA spots, through to strategic development of high-end digital content such as McLaren Tooned, our award-winning visual effects expertise has been quietly evolving into creative marketing solutions that can turn traditional campaigns into genuinely engaging and innovative projects. Nykeeta instinctively understands this progression and is perfectly placed to spread the message to both agencies and brands across our global markets.”
Helen Stanley, Framestore’s Managing Director of Integrated Advertising, Worldwide, said: “Nykeeta has walked in the shoes of brand and agency clients. Her grassroots experience will significantly enhance our already thriving content and creative solutions offering by communicating Framestore’s jaw-dropping digital capabilities to an even wider field of prospective clients.”
Nykeeta Tish, Framestore’s Client Services Director, said: “Many brands and agencies have brilliant ideas and ambitions around digital engagement, but are often frustrated by limited access to the right combination of creativity and technology. Framestore can plug this gap with bespoke solutions that draw on visual effects’ inherent creative thinking and cutting-edge tech. So it’s an incredibly exciting time to join Framestore and help them take their brand and agency partnerships to the next level.”