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Framestore Celebrates Gold and Silver at the British Arrows and Craft Awards


Long Live the Prince (Kiyan Prince Foundation) and #wombstories celebrated wins at the awards

Framestore Celebrates Gold and Silver at the British Arrows and Craft Awards

Framestore’s British Arrows 21/22 Award wins showcase the studio’s work across boundary-pushing animation and pioneering Deep-Fake and neural rendering work.

Framestore celebrated wins at the prestigious British Arrows Awards ceremony last night, with a Gold for Long Live the Prince (Kiyan Prince Foundation) in the Innovation and Immersive Experiences category, the campaign also picked up Gold for The Social Impact Award, Gold for Integrated Campaign and Bronze for Charity and Public Service. Framestore were also awarded a Silver for #wombstories in the Animation (2D & Stop Motion) category. The spot also picked up Gold for Household Goods and three more Silvers for The Social Impact Award, Integrated Campaign and the Best Over 60” Commercial. 

The wins cover two very different but impactful films including, the ground-breaking Long Live the Prince campaign which saw Framestore’s Immersive team sensitively recreate 30-year-old Kiyan as he would have appeared if it wasn’t for his tragic death, and emotive animation work on the boundary-smashing #wombstories films which encourage positive conversation around life-changing moments in a woman's life.

Lottie Cooper, managing director, advertising, TV and immersive, said: “I’m delighted to see Framestore win at this year’s coveted British Arrows and Craft Awards ceremony, our division continues to expand and receiving such brilliant recognition showcases our ambitions and drive for even more innovative work going forward.” 

Framestore’s sister company, Company 3, whose London team recently relocated to a state-of-the-art space at Framestore’s Chancery Lane headquarters, saw its renowned colourist Jean-Clément Soret win Bronze in the colourist category for BlackRock, i-Shares.

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Framestore, Fri, 01 Apr 2022 12:50:11 GMT