Mon, 01 Aug 2016 13:16:09 GMT
Through money remittance product DirectRemit, customers can send money to their country, within 60 seconds, for free, at the best exchange rates, from the convenience of a smartphone or a personal computer. Wherever and whenever. It is currently operational in India, Pakistan, Sri Lanka, Philippines and Egypt. Given the high percentage of expatriates in the UAE, this product is very relevant.
After data analytics by FP7/DXB into money remittance habits from expats in the UAE to India, Pakistan, Sri Lanka, Philippines and Egypt and ascertaining reasons why each nationality sent money home, five unique real-life stories were crafted to share the convenience benefit of the product.
And to highlight the truth that sending money with Emirates NBD DirectRemit was as easy and instant as sending instant messages, the vehicle chosen was that of ‘Emojis’ - a common 'language' in instant messaging across the five different nationalities – creating a purposeful role for emojis in the story and a relevant connection to the product.
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Production Company: RGB Productions
Account Executive: Erna Redzepagic
Account Management: Layan El Hafi
Art Director: Ramesh Palur
Creative Agency: FP7/DXB
Creative Technologist: Sooraj Thazhath
General Manager: Spiro Malak
Head of Technology: Uday Desai
Planner: Tahaab Rais
Senior Strategist: Sameer Islam
Categories: Banking, FinanceMcCann EMEA, Mon, 01 Aug 2016 13:16:09 GMT