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FP7 McCann Dubai on Learning to Be Alone, Together

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Amidst the lockdown across the UAE, Emirates NBD, a leading bank in Dubai, launches #AloneTogether
FP7 McCann Dubai on Learning to Be Alone, Together

The phrase ‘Stay Home, Stay Safe’ has been said more times around the world in the past few months than ever. And in a bid to keep that at the forefront of people’s minds, Emirates NBD bank has launched a series of initiatives and measures to help alleviate financial pressure on people and businesses, while helping people bank contactless and from home to ensure all can stay home and stay safe.

With the UAE – along with most of the region- going into lockdown mode as of just a week ago, the bank has created and shared a message of optimism with people across the UAE and beyond. The film comprises shots of closed doors, entrances and windows, resonating with how most of us are feeling, alone, behind those doors, yet also reinforcing and sharing that in choosing to be alone, we can, in fact, be even more together. 

The short spot is dedicated to ‘everyone behind closed doors’ and opens with a series of closing doors, from garage, elevators and house doors all showing the eerie silence caused by this global pandemic. It was directed by Tahaab Rais, who is also McCann FP7’s regional strategy head for MENAT.

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Brand: Emirates NBD

Agency: FP7 McCann Dubai

Executive Vice President, Head of GMCE: Vikram Krishna

Chief Marketing Officer: Moadh Bukhash

Vice President, Head of Business Marketing (Emirates NBD): Dominic Fernandes

Vice President, Head of Brand Management and CSR (Emirates NBD): Elena Cruz

Vice President, Head of Group Media (Emirates NBD): Mai Cheblak

Associate Vice President - Business Marketing (Emirates NBD): Aamir Aijaz

Group Account Director: Vicky Kriplani

Creative Director: Aunindo Anoop Sen

Film Director: Tahaab Rais

Producer: Vicky Kriplani

Regional Executive Creative Director: Oliver Robinson

Regional Executive Creative Director: Fouad Abdel Malak

Regional Head of Strategy: Tahaab Rais

Writer & Art Director: Tahaab Rais

Writer: Aunindo Anoop Sen

Editor and Grading: Ashraf Muhammadunny

Creative Services Director & Film Production Head: Khaled Hamza

Creative Services: Kalpna Chaturvedi

Genres: Horror, Animatics

Categories: Food, Baby

McCann EMEA, Mon, 06 Apr 2020 10:12:59 GMT