Foxtrot Market Delivers Everyday Delight in Troubling Times with Good Stuff Delivered
Together with Leo Burnett, the new campaign builds on the company's core playfulness while emphasising the range of its on demand, app-powered delivery service
With all of the challenges 2020 has brought, Foxtrot is launching a new campaign rooted in the idea that enjoyment can be found in the ordinary everyday. Good Stuff Delivered celebrates the small moments that feel memorable in today’s world, like grabbing a cup of coffee, picking up a bottle of wine, or ordering delivery for dinner.
The new campaign builds on the company's core playfulness while emphasising the range of its on demand, app-powered delivery service. At the heart of the campaign are simple yet tongue-in-cheek illustrations, which reflect what the company hopes to do with their curated product selection. The new imagery will be used across all of the brand's platforms including playful digital snippets, revamped store bags and Foxtrot's new line of coffee merchandise.
As the campaign is marked by Foxtrot's surprise and delight moments, the brand will be celebrating and encouraging random acts of fun in the communities they serve. Throughout the week of the launch, store visitors and app users will be treated at random to free coffee, store gift cards, and more.
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Client: Foxtrot Ventures
Chief Marketing Officer: Carla Dunham
Senior Director, Brand Marketing: Sarah Sitz
Creative Director, VP of Design: Rob Schellenberg
Agency: Leo Burnett
EVP, Head of Design: Alisa Wolfoson
SVP Design Director: Alex Fuller
VP Design Director: Kyle Poff
Senior Designer: Jacob Etter
VP, Account Director: Sarah Kaminsky
Account Executive: Kyle Kotz
Creative Resource Manger: Phoebe Alvarez
Categories: Business Services, CourierLeo Burnett Worldwide, Tue, 01 Sep 2020 15:47:58 GMT