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Foxtel Says 'Everyone's Team Deserves to Be Seen' in Latest Fox Footy Campaign via TBWA\Sydney

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Campaign features big sporting names including Jonathan Brown, Paul Roos, Eddie McGuire and Brianna Davey.

Foxtel Says 'Everyone's Team Deserves to Be Seen' in Latest Fox Footy Campaign via TBWA\Sydney

Foxtel has taken footy fans behind the scenes of the Fox Footy channel offices to launch the start of their coverage of the upcoming AFL season, continuing the brand position 'We're a FoxSporting Nation' under the new theme 'Everyone's team deserves to be seen' via TBWA Sydney.
The campaign celebrates Fox Footy's inclusive, unbiased coverage - the fact that they cover every club, big or small every week. While the channel's coverage is 100% unbiased, there's no denying every Fox Footy employee still has their favourite team.

The TVC is led by Jonathan Brown, the former Brisbane Lions captain and current Fox Footy expert; along with cameos from the channel's biggest names, including Paul Roos, Brad Johnson, Eddie McGuire and David King; as well as current AFLW player Brianna Davey and AFL player Jordan Lewis.

Says Rob Farmer, director of brand marketing: content and products: "We wanted to open up the inner workings of Fox Footy, the best in the business when it comes to AFL coverage, and a cornerstone of Foxtel's unrivalled sport offering. They show every team live every round, no matter how big or small, which caters for every fan's bias."
Says Craig Brooks, deputy executive creative director, TBWA Sydney: "One of the rituals of being an everyday footy fan in Australia is a blind loyalty and love towards your team. This is no different for the dedicated team at Fox Footy."

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Post Production / VFX

Colourist: Tristan La Fontaine

Post Production Company: Finch VFX

Production Company

Director: Alex Roberts

DOP: Adam Howden

Executive Producer: Corey Esse

Producer: Amy Dymond

Production Company: Finch


Sound Design: Song Zu

Sound Engineer: Abigail Sie


Edit Company: Arc Edit

Editor: James Ashbolt

Creative Agency

Creative Agency: TBWA\Sydney

Deputy Executive Creative Director: Craig Brooks

Executive Creative Director: Gary McCreadie

Group Account Directors: Camilla Stapley

Planning Director: Joel Pearson

Producer: Felix

Senior Account Director: Richie Taaffe

Senior Account Manager: Kristie Dagg

Senior Art Director: Mark Tallis

Senior Copywriter: Cameron Dowsett

Head of Production: Dillon Hicks


Brand: Foxtel

Categories: Media and Entertainment, TV and Radio

TBWA\Sydney, Thu, 16 Mar 2017 02:04:20 GMT