FOX’s Sweets Appoints Spark Foundry to Accelerate Media

Spark Foundry, the UK Acceleration agency, has today announced it has been hired by UK confectionary brand FOX’s to handle media planning and buying in the UK.

FOX’s, now part of Valeo Snackfoods, is famous for sweet treats like FOX’s Glacier Mints – the leading, branded boiled mint in the UK which comes in a variety of flavours.

Spark Foundry has been appointed to build awareness of the brand and drive sales by ushering in a new generation through a renewed media strategy. Spark Foundry will work alongside JOINT who was appointed as the brand’s creative agency in 2020.

Claire Hooper, head of brands at Valeo Snackfoods said: “The team at Spark Foundry demonstrated how media working collaboratively with creative can help unlock creativity and make a big idea, even bigger. During lockdown, FOMO has become JOMO, we’ve moved from fast paced to a slower new post-COVID way of life. Therefore, we want to use media channels that demand quality attention and reach consumers as they are relaxing and taking time out with their favourite media.”

Pete Edwards, CEO, Spark Foundry said: “Really excited to be working with a strong heritage brand such as FOX’s sweets and to be collaborating at such an interesting time where high quality media planning and execution will be critical to plans for the brand in the coming months. As part of their new media strategy, we will look to channels such as print and podcast partnerships and peak TV schedules, all of which will be reaching consumers when they are taking it a little slower and relaxing.”