Fox's Biscuits Appoints Cheil UK As Strategic Digital Partner

Fox’s Biscuits, owned by the 2 Sisters Food Group, has appointed Cheil UK to be its strategic digital and social media partner following a competitive pitch process. 

Tasked with delivering Fox’s digital and social engagement strategy through a mix of stand-alone and integrated, multi-discipline marketing campaigns, Cheil will be responsible for both the planning and implementation of high impact, consumer facing tactics to deliver Fox’s overarching brand strategy.

Letty Edwards, board marketing director for Fox’s Biscuits commented: “Cheil has excelled both strategically and creatively during this initial period which has confirmed them to us as the right agency partner for the next phase of Fox’s growth.  This exciting partnership will see Cheil continue to support the brand, and its loyal 600,000+ online following, to both grow its online fan base by delivering new and creative content to increase engagement.”

Matt Pye, COO at Cheil added: “Fox’s is one of the UK’s best-loved biscuit brands and its Number One Fan, Vinnie, has already caught the public imagination online.  Our role will be more than just brand engagement through digital and social channels – we’re looking to build a targeted content strategy focused on converting that interest into sales.”