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FOX Sports Lights It up with Energetic MLB All-Star Game Spot

Creative 226 Add to collection

Laundry launches a series of videos for the event featuring light writing animation and an all-star cast

FOX Sports Lights It up with Energetic MLB All-Star Game Spot

For the recent MLB All-Star Game on Fox Sports, Laundry has created an energetic series of videos and graphics utilising light writing animation and an all-star cast. A 30-second hero spot featuring the league’s biggest players kicked off the campaign, along with 20-second player profile spot and in-game elements to tease the All-Star Game on Fox Sports, which aired on July 9th.

For Laundry, led by creative director Reza Rasoli, the challenge was to design a celebratory tone throughout each moment and player highlighted in the videos. Through a combination of sourcing dynamic and iconic footage, curating upbeat music, and crafting electric animated line graphics, the team was able to "light it up" for fans in a fun way that represents the spirit of this highly anticipated game.



To achieve the lighting effects, Laundry used Adobe After Effects and Premiere, and Maxon Cinema 4D.

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Creative Agency

Creative Agency: Laundry (Design and Animation)

Executive Creative Director: PJ Richardson & Tony Liu

Creative Director: Reza Rasoli

Executive Producer: James Sweigert

Head of Production: Matt Primm

Senior Producer: Meredith Panicara

Production Assistants: Stephanie Alvarez & Kelly Barnhardt

Editor: Justin Freedman, Lin Wilde, Josh Sneider, Michael Leary & Graham Rich

Designers: Chris Murray, Freda Lau, Yongmin Park, Sijia Huang & Kenny Routt

Animator: Samantha Maurer, Yongmin Park, Teppei Maki, Stephanie Simpson, Daniel Miller, Shervin Etaat & Michelleanne Grepo

SFX: Devin Hoffman (Mix / SFX)

Client

Advertiser: Fox Sports

Genres: Animation, People, Action

Categories: Media and Entertainment, TV and Radio

Priya PR, Inc., Wed, 24 Jul 2019 09:57:47 GMT