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Fox & Hare Launches #ChallengeImpossible for CLIC Sargent as Covid-19 Fightback Begins

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The creative campaign comes after the cancer charity forecasts 60% drop in income over the next six months

Fox & Hare Launches #ChallengeImpossible for CLIC Sargent as Covid-19 Fightback Begins

Social impact creative consultancy, Fox & Hare, who have been delivering creative solutions to brands and charities throughout the Covid-19 crisis, today launch #ChallengeImpossible for CLIC Sargent, the UK’s leading charity for young cancer patients, in support of their Player vs Cancer initiative aimed at streamers - a popular activity for children with cancer.

In this current climate, there’s been no better time for gamers to switch on their console and support young cancer patients. While the number of families in crisis who need CLIC Sargent’s support increases rapidly, CLIC is forecasting a 60% drop in income over the next six months.

Lockdown may now be eased, but the impacts of it very much remain. Young lives faced the challenge of having cancer during lockdown, so ten brutal, unbeatable, impossible challenges for some of the most popular gaming genres have been created to raise money and begin the fightback against Covid-19.

Gamers will be asked if they have the dedication, credit and skill to beat any of them. Then stream their attempts on Twitch and raise money for fellow gamers, streamers, players who have been facing the impossible task of living with cancer during this pandemic.

Luke Mallett, director of income and engagement at CLIC Sargent said: “Like many charities across the UK, CLIC Sargent is facing an unprecedented challenge due to the current pandemic. Our income is falling and our usual fundraising methods and activities have been put on hold. Very quickly we have had to take our fundraising online and develop new ways of fundraising with initiatives such as Player Vs Cancer."

He continues: "It’s been great working with the team at Fox & Hare on #ChallengeImpossible, we can’t thank them enough for everything they’ve done and the many hours of work they’ve put into it. This is new territory for us so their time and expertise has been invaluable. They’ve really brought Challenge Impossible and the campaign around it to life, and I can’t wait to see how Gamers get on with their challenges!”

All streamers donations must be through Tiltify, which uses interactive fundraising features directly into their Twitch broadcasts, streamlining the donation process and making it easier for streamers to mobilise and engage donors.

It’s not only streamers who can support #ChallengeImpossible, however. Anyone can donate to show their backing to the appeal by clicking here.


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Fox & Hare, Wed, 10 Jun 2020 13:43:53 GMT