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Four Ways Cortana Could Help You in Funny New Microsoft Campaign

Creative 297 Add to collection

McCann's m:united teams with O Positive Films for series of online ads

Four Ways Cortana Could Help You in Funny New Microsoft Campaign

To showcase the Microsoft Phones operating system, Cortana, m:united is launching four wryly anecdotal 15 second online videos highlighting Cortana’s usefulness in everyday life.  

Specifically featured is Cortana’s ability to provide timely business and personal heads-up, as well as proactive traffic alerts.

Whether it is reminding your wife that you let the plumber in, or dispatching a bakery stop alert, Cortana is there to help avoid uncomfortable situations.

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Advertiser: Microsoft

Media Agency

Media Agency: EMT

Creative Agency

Account Executive: David Mintz

Chief Creative Officer: Andy Azula, John Mescall

Creative Agency: m

Creative Technologist: David Cliff

Director of Integrated Production: Aaron Kovan

Executive Producer: CJ Johnson

Group Account Directors: Tina Galley

Managing Director: Kevin Nelson

Producer: Mel Senecal

Senior Copywriter: Brandon Willingham

Technology: John Ozbay

Post Production / VFX

Post Production Company: The NOW corporation

Production Company

Director: Brian Billow

DOP: Darran Tiernan

Production Company: O Positive films


Editor: Owen Plotkin

Genres: Comedy

Categories: Phones, Consumer Electronics

McCann North America, Tue, 19 May 2015 10:02:24 GMT