Fountain Tire Celebrates 65th Anniversary with 65 Days of Prizes

Fountain Tire is celebrating their 65th anniversary this summer. Over the years, the brand has celebrated key milestones to create excitement and buzz for store owners and staff and to engage customers. Since 2020 was a challenging year, this summer, Fountain Tire wanted to kick-off their anniversary celebrations by giving back to their customers and communities. 

After another long second winter of Covid, Canadians are looking forward to the fun and optimism of a warm and sunny summer. They'll be using their car for local travel and staycations, so their vehicles will be more important than ever. 

Fountain Tire’s 65 Days of Giveaways is a multi-day calendar promotion that launched on June 7th and will run for 65 consecutive days. 65 days of great deals during the summer on tires and auto service in addition to a great list of prizes. 

"Customers are at the centre of our success. As we were planning our 65th anniversary, we knew that our customers needed to be the focus,” said Denise Gohl-Eacrett, director brand and customer experience. “And what better way to celebrate than by delighting our customers with a number of great prizes to kick off the summer.” 

The promotion is being housed on the first ever digital garage advent calendar. There is a bay door for each day, opening only on the corresponding calendar date. Once a day has passed, an image of the prize will be displayed over the door opening, eventually revealing the full list of prizes.

Prizes include: Raptors tickets (with enough Air Miles for return flights to and from Toronto), tires, alloy wheels, gift cards, golf accessories, barbecues, tool chests, trailer tires, travel gift certificates and more. There are a total of 100 great prizes to win during the contest and Fountain Tire will be encouraging people to check back each and every day. Finally, the grand prize is, well, pretty grand! You won’t want to miss the action on Day 65 (August 10th).

“Fountain Tire wanted to give a huge thanks to Canadians for allowing them to be part of their communities for over 65 years,” said Elma Karabegovic, associate creative director. “So we did it in a very Fountain Tire way, with a virtual contest containing 65 prizes hidden behind 65 garage doors. And the contest runs for (you guessed it) 65 days,” said Shannon McCarroll, senior copywriter.

Strategy and creative was handled by FCB, Guru Communications handled media planning and buying, and Promotion Solutions was responsible for contest management and web development.