Foster's 'Good Call' Meets the 'Paddle of Rebuke'

The 8th and latest execution in the Foster’s Good Call campaign from adam&eveDDB shows Aussie ‘agony uncles’ Brad and Dan dispensing telephone advice to a pub caller from Cardiff’ whose mate “keeps talking about the economy on a guys’ night out.”

In ‘Paddle of Rebuke’, a new 30- second ad airing nationally from March 31, the beach hut duo instantly identify the pub talk problem as “ a classic case of GFC - Gentlemen’s Fun Crisis “ and their caller is advised to invent a code word or sign to warn his mate “when he’s being a drongo.”

After confirming that he and Brad use the ‘Paddle of Rebuke’ in such circumstances, Dan is given the perfect opportunity to demonstrate its effectiveness when his beach hut partner momentarily muses about the way “the volatility of the financial markets in developed economies affects us all.”

Gayle Harrison, Brand Director-Foster’s at brand owner HEINEKEN said: “The creative was inspired by research which shows that, as young men grow older and responsibilities increase, time spent socialising with friends becomes less frequent and more precious. They want to make the most of time together and they are genuinely horrified by the prospect of a mate wasting valuable time for pub banter by talking about subjects they regard as ‘serious, boring stuff’.”

The new advertisement will be shown in three campaign bursts running from March 31st - May 11, throughout this summer’s coverage of FIFA World Cup matches and from August 25th - October 12th with media planning and buying through StarcomMediaVest.