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Foster Farms Selects Deutsch as Advertising AOR



Agency takes over responsibilities from Goodby Silverstein, Organic, Direct Partners and OMD

Foster Farms Selects Deutsch as Advertising AOR

Deutsch today announced that it has been named agency of record for Foster Farms, a family-owned company and largest producer of USDA certified organic and antibiotic-free chicken in the Western United States. Most recently, Deutsch’s digital and design team worked on the re-launch of the company’s website in early 2016.

As agency of record, Deutsch will handle the creative for Foster Farms fresh chicken brands, along digital and media planning and buying for all company products.  Deutsch takes over responsibilities from four different agencies: Goodby Silverstein, Organic, Direct Partners and OMD. Foster Farms continues to expand its line of fresh chicken and other ready to cook products. Deutsch’s first assignment will be to develop an integrated campaign for fresh chicken that will launch in May.

“Foster Farms is an iconic brand on the West Coast. And it’s a rare opportunity to get to market a product that’s so integral to people’s everyday lives,” said Kim Getty, President of Deutsch’s Los Angeles office. “We’re incredibly excited about the partnership we’ve forged with Foster Farms and can’t wait to help write the brand’s next chapter.”

Foster Farms is a family-owned and operated business founded in 1939 and based in California’s Central Valley. The company’s fresh chicken offerings include “Fresh & Natural,” “Simply Raised,” and “Certified Organic.” The company operates ranches throughout California and works with more than 32 family farmers in the Pacific Northwest.

“Deutsch is an agency that has produced outstanding creative work based on strong consumer insights. We look forward to working with Deutsch as a genuine business partner, as we continue to evolve the Foster Farms brand,” said Foster Farms Director of Communications, Ira Brill.

The account is being led out of Deutsch’s Los Angeles office.

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Categories: Meat & Fish, Food

Deutsch LA, Tue, 16 Feb 2016 14:21:31 GMT