senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Fortnight Collective Wants us to Be 'Louder Than Silence' in Child Abuse Awareness Spot

05/04/2019
Advertising Agency
Boulder, United States
66
Share
The agency partners with EndCAN to unveil a new digital spot aimed at raising awareness around child abuse prevention

The National Foundation to End Child Abuse and Neglect, also known as EndCAN, has partnered with Boulder-based creative agency, Fortnight Collective, to create a new digital spot aimed at raising awareness around child abuse — a topic that has a reputation of being swept under the rug due to the fact that many people feel uncomfortable publicly addressing child abuse.

As April is National Child Abuse Prevention Month, the organisation is looking to shift the view of this taboo to one that is a health issue, in addition to a social and legal issue. Why? Because we know that that mental health ailments directly correlate with abuse and this issue can no longer be silenced.

The “Louder Than Silence” spot is a black and white, text-driven ad accompanied by loud, moving music and large boldface type that challenges the viewer to speak up and to not be afraid to address this cause publicly. The spot captures the urgency of taking action, while emphasizing that it’s our duty to encourage our community to speak up, as the ad crowds the screen with the words “We’re going to break the silence”. Inspiring words like “hope”, “together”, and “speak up” extend on the full screen to capture the viewer’s attention, illustrating the importance of banding together as a community to create a powerful conversation around ending child abuse.

Credits
Brand
Agency / Creative
Production
Music / Sound
Work from Fortnight Collective
You Be Well, Now
Swanson
23/02/2024
9
0
Family Inheritance
Steamboat Ski & Resort Company
30/11/2023
17
0
Hospitality
Steamboat Ski & Resort Company
30/11/2023
8
0
ALL THEIR WORK