Fortnight Collective Brings on Nine New Hires
Today, Fortnight Collective, a full-service independent brand marketing accelerator, announced it added eight new key staffers to its roster, showing growth across its teams and increased agility to work with a variety of national and global brands.
Erin Hoffman will be joining as director of talent and culture, where she will lead all talent acquisition and management, Human Resources, DE&I efforts and Culture. She will be tasked with bringing Fortnight Collective’s beloved spirit and energy to its expanding team while ensuring it’s bringing in the best talent at all levels. Previously, Erin served as Talent Manager at Motive, part of the Project Worldwide agency.
Focusing on business development, Fortnight Collective has brought on hires working to expand its footprint. As business director, working out of NYC, Linden White will oversee several existing clients as well as assist with business development primarily focusing on the east coast. Previously, Linden was director of client services at The Brooklyn Brothers where she worked on accounts including Optimum Cable, Rémy Martin, NY Rangers, GolfNow and Virgin. Meanwhile, Tamara Joseph joins as business manager, where she will play a hybrid role by assisting in all facets of business development as well as supporting new and existing clients.
“We’ve built Fortnight’s model on agility and speed, which helps clients find creative solutions to tough problems quickly,” said Andy Nathan, CEO, Fortnight Collective. “This latest growth is a testament to that model and I’m excited to see this team grow and to bring on a diversified set of national and global clients in our next chapter.”
The accelerator also recently announced its first-ever chief creative officer, Adam Chasnow, putting a greater emphasis on its creative output. To continue the emphasis on the creative team it’s now bringing on Martha Murphy, who previously freelanced for Fortnight Collective, as senior writer where she will continue to work on Noodles & Company as well as other initiatives. Martha has worked at Ogilvy Paris and CP+B, on a multitude of brands including Domino’s, Infiniti, hotels.com and Kraft. Rounding out the creative team, Fortnight Collective hired art director Isabella Giannini. She’s a recent CU graduate and brings not only a great art direction background, but also comes with a depth of design and photography experience.
On the strategy front, Fortnight Collective has brought on Brian O'Connell as strategy director where he will lead all strategy for Noodles & Company. Prior to joining Fortnight Collective, Brian was working as a freelance strategist. Brian has also served in positions at Sterling-Rice Group and CP+B.
Kelly Yach is joining as a brand director where she will help on BrandHacks, Fortnight’s unique and speedy strategic and creative development process, facilitate organic growth and manage a handful of existing partners. Kelly was previously an account lead at Sterling-Rice Group and CP+B where she worked on Kraft, Microsoft, Frito-Lay and Coke Zero. Lauren Koslosky, senior brand manager, is joining Fortnight from MRM Detroit where she was most recently working on the GM business. Lauren will support the Boulder office with BrandHacks. Lastly, Maura Sanders, will be added as finance analyst where she will support the CFO with all financial matters. Previously, Maura acted as accountant and product data manager at FIGS Engineering.
Fortnight Collective is known for its work with brands including Vrbo, Odell, Brewing Company Peet’s Coffee, Mondelez, Wholesome Sweeteners, among others. These new hires come on the heels of winning the fast-casual chain Noodles & Co., which Fortnight Collective has created multiple creative campaigns for in the last few months.
