Forsman & Bodenfors Turns Instagram Videos into Coupons for Åhléns
To spread the word about Åhléns’ summer collection to a younger audience, Forsman & Bodenfors created a game only using Instagram and the screenshot function on smartphones.
In three different Instagram videos products flashed by in high speed. If you were fast enough to capture an item in a screenshot, and post it, you got it at half-price.
Thousands of people posted screenshots of Åhléns’ products and automatically promoted the collection among all their followers and friends.
