Forsman & Bodenfors
Tue, 29 Nov 2016 13:57:00 GMT
Volvo Trucks is back with yet another spectacular Live Test. During the breath-taking ride, the Volvo FH tows the paraglider up a steep mountain road and under the narrow opening of an overhanging bridge. The tight space calls for high precision driving at a constant cruising speed without any room for error. The test was set up to demonstrate Volvo Trucks’ unique powertrain, fitted with I-Shift Dual Clutch, enabling excellent performance whilst at the same time considerably lowering fuel consumption.
“Driving on high gears and securing seamless gear shifting is an important factor for fuel efficiency. The I-Shift Dual Clutch enables smooth driving whilst staying in high gears and low revs,” says Staffan Wendeberg, Product Manager FH and Long Haul at Volvo Trucks.
In addition the unique gearbox has an important impact on productivity. I-Shift Dual Clutch provides power shift gear changes that ensure the engine does not lose any torque when changing gears under tough conditions.
“Meeting deadlines and keeping fuel consumption low, even when driving uphill and on winding roads, are key elements to success for many of our customers. This test is the perfect way to challenge our recently updated powertrain. ‘The Flying Passenger’ illustrates in a very concrete and visual way what Volvo Trucks’ performance and driveability is all about” says Claes Nilsson, President of Volvo Trucks.
‘The Flying Passenger’ is the latest instalment in Volvo Trucks’ Live Test series. Previous global successes include ‘The Epic Split’, ‘The Hamster Stunt’ and ‘Look Who’s Driving’. All in all, the Live Test series has been viewed over 100 million times on YouTube.
The challenge was shot in the Dinaric Alps in Croatia on closed-off roads and under strict safety supervision.view more - Creative
Advertiser: Volvo Trucks
Advertising and Brand Manager: Ingela Nordenhav
Media Agency: Be On
Art Director: Sophia Lindholm, Kim Cramer, Anders Eklind
Copywriter: Björn Engström
Creative Agency: Forsman & Bodenfors
Designer: Jerry Wass
Music Supervisor: Jenny Ring
Planner: Tobias Nordström
Producers: Jens Odelbring, Peter Gaudiano
Senior Account Director: Olle Victorin
Post Production Company: ETC London
Director: Nabil Elderkin
Executive Producer: Simon Cooper
Producer: Cathy Green
Production Company: Academy
Composer: Daniel Heath
Editor: Damion Clayton
Genres: People, Scenic
Categories: Automotive, CarsForsman & Bodenfors, Tue, 29 Nov 2016 13:57:00 GMT